SHOP NEW ARRIVALS

See the latest arrivals in our In Pursuit shop!

INCLUSIVE SIZING & SELECTIONS

Shop our plus size collections!

SHARLIE FAYE

A gorgeous selection of items specially curated by Sharlie

SHOP ALL PRODUCTS

Browse our collection of clothing, accessories, sale items, and more!

OUR YSJ SWEATERS

Be part of this bestselling trend and show your love for Saint John!

IT ALL STARTED WITH A PINK TRUCK

In Pursuit officially hit the road in October 2013 as the biggest, brightest, pinkest expression of creativity and an opportunity to shake up Canada's east coast and the retail industry as we knew it. It's been a wild ride and we haven't looked back since. We took our love of fashion, our desire to make a difference and our willingness to stand out, mixed them all up and turned them into a showstopping shopping experience everyone can enjoy.