NEW ARRIVALS

See our latest products!

INCLUSIVE SIZING

Shop our plus size selections!

SHARLIE FAYE

A gorgeous selection of items specially curated by Sharlie

OUR YSJ SWEATERS

Be part of this bestselling trend and show your love for Saint John!

IT ALL STARTED WITH A PINK TRUCK

In Pursuit officially hit the road in October 2013 as the biggest, brightest, pinkest expression of creativity and an opportunity to shake up Canada's east coast and the retail industry as we knew it. It's been a wild ride and we haven't looked back since. We took our love of fashion, our desire to make a difference and our willingness to stand out, mixed them all up and turned them into a showstopping shopping experience everyone can enjoy.