In Pursuit officially hit the road in October 2013 as the biggest, brightest, pinkest expression of creativity and an opportunity to shake up Canada's east coast and the retail industry as we knew it. It's been a wild ride and we haven't looked back since. We took our love of fashion, our desire to make a difference and our willingness to stand out, mixed them all up and turned them into a showstopping shopping experience everyone can enjoy.