Modern Cowgirl Collection

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It All Started With A Pink Truck

In Pursuit officially hit the road in October 2013 as the biggest, brightest, pinkest expression of creativity and an opportunity to shake up Canada's east coast and the retail industry as we knew it.

It's been a wild ride and we haven't looked back since. We took our love of fashion, our desire to make a difference and our willingness to stand out, mixed them all up and turned them into a showstopping shopping experience everyone can enjoy.

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Our Intentions

We offer clothing styles that are once-in-a-lifetime finds for you and your dream closet.

We don't do repeat orders, because we want every visit to offer a unique experience.

However, this doesn't mean that your pieces go "out of style" once they're gone. The goal is for you to love YOUR style, and to find your soulmate pieces.

Once something is gone, we have new styles on the way... so you always have something to look forward to!

Inclusivity and originality are incredibly important to us, and we want to help you fall in love with your wardrobe so that you can be the most confident version of you.

- In Pursuit