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With endless shopping options that include online, street side #truckshops, private parties and event collaborations, our merchandise is always fresh and we are always open. In fact, "always open" is one policy we're not willing to negotiate. We don't think retail should be bound by traditional rules or operating hours and do our very best to exceed your expectations and give you a shopping experience we're sure you'll want to brag about.

Looking for the pink boutique in your neighbourhood? Click below to find the fashion truck.

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Fashion trends, inspiration, & lifestyle. Read our Blog >

Our Story

In Pursuit officially hit the road in October 2013 as the biggest, brightest, pinkest expression of creativity and an opportunity to shake up the Canada's east coast and the retail industry as we knew it. It's been a wild ride and we haven't looked back since. We took our love of fashion, our desire to make a difference and our willingness to stand out, mixed them all up and turned them into a showstopping shopping experience everyone can enjoy.

Follow our journey from office cubicle to the historic streets of Uptown Saint John. Discover why we think #mobilepreneurs are the next big thing and how listening to that little voice inside your head telling you to follow your heart is the best thing you could ever do for yourself.

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