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2015: Year in Review

February 01, 2016 · 0 Comments

How was your January, Truck Girls? Are you staying true to your resolutions? While the cold temperatures and massive snowbanks have prevented us from popping up street side, we spent the last 31 days reflecting on what a whirlwind 2015 was and started planning for an epic 2016 adventure. We're not the kind of girls to kiss and tell or reveal too much too soon so our future plans will stay hushhush for now but we wanted to take a minute to say THANK YOU for making our 2nd year even better than the 1st and invite you to take...

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Rexy & The Fight Club

November 18, 2015 · 1 Comments

The pink boutique has a guard dinosaur. Yep, you read that right. If you've been in recently, you've probably noticed her on the top shelf in the doorway. She likes sparkly jewels the best but lately, she's been modeling a toque because it's been cold outside. Kids call her by name when they visit and she's definitely been a conversation starter for curious adults. Rexy has been on board since Day 1. She comes along because I'm ridiculously sentimental and I have small tokens of the people who mean the very most to me all over the truck. When I...

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Well hello there, September. You look Gorgeous!

September 01, 2015 · 0 Comments

Is anyone else as surprised as we are that the official Fall aka Pumpkin Spice season is >thisclose<? Wasn't it June just a minute ago!? Talk about a whirlwind Summer! As much as this year has been flying by, it's not all bad. Who doesn't look forward to loose cozy sweaters, warm knits, long tunics, heavy scarves and an excuse for a frothy mug of hot chocolate in front of a bonfire on a crisp September night? (Count us IN!) We have a BIG month ahead and along with all of our stunning new arrivals, we wanted to keep you...

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To You; A Love Letter.

July 28, 2015 · 1 Comments

In Pursuit is owned and operated by 1 person. One solo mobilepreneur taking a risk, disrupting traditional retail, starting an entirely new industry and hitting the road in heels day after day; hoping that shortly after the doors open, people file in one after another looking for pretty dresses instead of tacos and french fries usually found in a retrofitted step van.So far, it's been a whirlwind.Something you may have noticed on our social media is that when the truck or truck things are spoken about, we always reference "we" or "us". That's because this adventure is as much about...

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